GROUP
POLICIES.

The Risk and Compliance function is responsible for the establishment, maintenance, education, and awareness of core policies including the Code of Conduct, Anti Bribery and Corruption and the SHEQ (Safety Health Environment and Quality) Policies. These policies are reviewed and updated annually and are available to all employees on the internal Intranet and supported by an annual mandatory training programme.

Code of conduct policy

The continued performance of Tag is reliant on the integrity and effective engagement of each individual employee in the global business. Each employee has a responsibility to conduct themselves with integrity and treat colleagues, teams and managers with the same respect and professionalism is given to our clients and external stakeholders. The expectations around conduct and behaviour are clearly defined by the Tag Code of Conduct.

Anti-Bribery and Corruption policy

Ethical and lawful behaviour is the fundamental principle that defines our ways of working within the business and with our Business Partners, Shareholders and the General Public. There is a zero tolerance to any breach of the Anti-Bribery and Corruption policy and comprehensive procedures, training and awareness programmes have been established to achieve compliance with relevant Anti-Corruption and Anti-Bribery Laws in the countries in which we operate.

SHEQ Policy

The integrated Safety, Health, Environment and Quality (SHEQ) policy aims to safeguard our reputation, minimise loss, improve our sustainability performance and provide continued service delivery. Our SHEQ Policy defines the high-level structure within which the Group can meet its legal, regulatory, and contractual obligations around this subject matter.

Gender Pay Gap Report 2022

Tag’s Agency Code of Conduct

The world of marketing and production is diverse and complex, spanning regions, cultures, industries, and channels. Responsible marketing is key to the success of our business, from the work we do for our clients to the way our employees turn big ideas into marketing realities.  

Given the breadth of channels our work covers, it is our responsibility to ensure we are operating within a code of conduct that aligns to our overarching brand values: integrity, innovation, sustainability, growth, accountability, and trust. These principles ensure we are working with partners who share our approach to ethics and business integrity, and the values that drive our positive behaviours are aligned. 

Our marketing communication must be legal, decent, honest, and truthful, without exception. Our actions are driven with inclusivity at the core, removing all forms of discrimination and ensuring we are celebrating diversity and global culture. The products and services we offer are provided with full transparency of their value and the line of communication between Tag and any clients, agencies, prospects, or partners is clear and accessible. We are committed to delivering content that is appropriate to the audience consuming it, and ensure the content produced is sensitive to any vulnerable groups.  

At Tag, we believe in fairness and building working relationships with businesses that also conduct themselves in an ethical and sustainable manner. We choose to work with brands and agencies that believe in equal opportunity for all – from the top down to the bottom up, and sideways into supply chains. Should we feel that an opportunity does not align with our ways of working or the principles we stand for, we would respectfully choose not to pursue its potential.  

We are constantly looking for improvements we can make to our ways of working surrounding our social, ethical, and environmental commitments. Measuring our progress through initiatives such as client feedback, employee surveys, supplier audits and capturing our carbon output data ensures we are growing, evolving, and operating in a sustainable and responsible way.