About Us

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In-house rock stars

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In-market Linguists

Countries Served

FOUNDED IN 1972

YEARS OF INDEPENDENCE

HOW WE WORK

Local Presence, Global Scale

We are the local partner that can help your brand across borders and cultures. With teams in 29 countries across the world, we can offer local market insight at scale, while our distributed hub model means the wheels are always turning.

Global LEADERSHIP TEAM

People are our power. Our global scale gives us access to the best and brightest creative minds across the globe, while our wide service offering means we have specialists in every aspect of the marketing ecosystem.

DAVID KASSLER

Global CEO

Life is too short to stand and watch. This is doubly true in the media and creative world where David has spearheaded multiple transformations across his 28-year career. David believes in empathy, integrity and empowerment and marvels at the vast interconnectivity of our world.

DEEPTI VELURY

Chief Operating Officer

Bringing her extensive consulting background and desire for streamlined solutions to Tag, Deepti drives large scale digital transformation and business growth through the adoption of innovative technology. Paring this with her dedication to creating an inclusive workplace, she is a champion of diversity and ensures our people are front of mind in wider business decisions.

TRENT AGNEW

APAC CEO

Trent is a creative and strategic leader whose connected approach ensures the consistent and seamless delivery of high-quality solutions across the Asia-Pacific region. Trent’s 20+ years of creative experience allows him to drive the growth trajectory for the region with an innovator’s perspective.

KEVAN THORN

CEO EMEA

A challenger of the norm, Kevan first came into the industry believing in the power of great production, a belief which he wholeheartedly stands by today. Kevan’s vision for brands is clear: to drive efficiencies in production with the use of technology, delivering marketing excellence with a sustainable mindset.

STEPHANIE HANSON

Chief Legal Officer

Far gone are the days when Legal, Risk & Compliance are seen as ‘blockers’ to getting deals done. For Stephanie, it’s crucial that Tag’s L, R & C team are fully immersed in the commercial operations of the business and regarded as solutions-driven business partners who happen to advise on law, risk and regulations. Her ethos is to lead with empathy, inclusivity and authenticity.

TOBY CODRINGTON

AMERICAS CEO

Toby is a decisive leader who has established a culture of achievement that promotes long-term growth for clients and our people. He brings global experience and vast industry understanding to drive innovation and growth across the Americas market.

DAVID NEAL

Global CFO , Tag and Dentsu Creative

David is an experienced CFO, and has been part of the senior finance team within the Dentsu organisation for over a decade. In this time he has led the group financial control, reporting and consolidation team through their initial integration with Dentsu, spent 5 years based in Singapore as Dentsu CFO of Singapore and South East Asia, and is currently the Global CFO for Dentsu Creative, based in the UK. Prior to Dentsu, David worked in Deloitte’s Technology, Media and Telecoms practice in London.

FIND OUT MORE ABOUT OUR PEOPLE

ENVIRONMENTAL,
SOCIAL &
GOVERNANCE

We pride ourselves in creating shared value and take our responsibility towards our people, our planet, and our communities seriously. We are proud of our ESG commitments, from creating intelligent sustainable solutions for our business and our clients, to our volunteer days helping our local communities.

OUR ESG COMMITMENT